Guess which paper has opted to go tabloid sized? The Malaysian Reserve

Effective July 1, The Malaysian Reserve will opt to go tabloid size from its current Berliner format.

Executive director Zb Othman said the new format would be more economical in terms of printing costs. “To better face the economic challenges, we have chosen to find savings in printing, instead of cutting costs in our content generation model. We have chosen content over format.

“The smaller format is more cost-effective in print and handier to read, but it is also motivated by a desire to make sure that the saving in printing would be fully directed in serving you quality independent journalism that our readers have learned to expect from us.”

“Our new-look newspaper will offer some surprises to our long-term readers but we like to think it is the same quality newspaper-only smaller.

“In making our changes, we have worked hard to ensure that loyal readers won’t get lost, while at the same time attract new friends. The work is hard but it needs doing.”

TIME TO ENTER APPIES

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2024 to May 2025

SUBMIT YOUR ENTRY

MARKETING Magazine is not responsible for the content of external sites.


Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene