Guardian Malaysia launches Knockdown Prices

April 20, 2018

Guardian Malaysia collaborates with BBDO to launch Knockdown Prices

Guardian Malaysia has launched Knockdown Prices, a campaign that aims to give the health and beauty retailer low-price leadership by offering value deals every Friday to Sunday.
Led by BBDO Malaysia, the campaign collaborates with influencers Jenn Chia, Charis Ow, Haniff and Ray from ERA FM. Jenn and Charis starred in a music video for the campaign, while other influencers are tasked to highlight weekly deals.

In addition to the Knockdown Prices campaign, Guardian Malaysia also launched another marketing initiative called Beauty Days, which offer value deals on beauty products. Beauty Days deals aim to cement Guardian Malaysia’s position as a value leader.
“In response to the market’s demand, Guardian’s mission in 2018 is to drive value leadership. We want to offer the best deals and lowest prices, so our customers can look and feel good without added financial burden,” said Shirley New, Senior Marketing Manager of Guardian.

ADVERTISEMENT

The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:
http://appies.com.my/

Click here to submit an entry:
https://appieawards.awardsengine.com

Click here to download entry kit pdf:
http://www.appies.com.my/pdf/APPIES19_EntryKit_V2.pdf

Entry Fee:
RM 1000 + 6% SST per campaign

Deadline for entry submission:
15th March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
email ruby@adoimagazine.com and amira@adoimagazine.com