Take a sip of the future with Pepsi Black

April 18, 2018

Pepsi Black, a bolder taste with none of the calories 
Feeling guilty consuming your usual canned drink? Worry no more. Introducing Pepsi Black.

Pepsi, the world-renowned cola-flavoured beverage has announced a new cola. The new Pepsi promises to bring the future to Malaysians today by providing a zero-calorie product without compromising on the bold cola taste. This means that consumers can continue to enjoy their favourite cola brand Pepsi without having the guilt as they will be consuming a no calorie drink.
This innovative product and exciting beverage of the future was built on consumers’ changing sentiments towards the consumption of flavoured carbonated soft drinks. More consumers are becoming health conscious seeking for healthier beverage option but still look forward to the satisfaction derived from the bold taste of Pepsi.
Indeed, Pepsi wants all Malaysians to Drink the Future Now, the new campaign tagline coined to represent how Pepsi really is the taste from the future.

“Advances in research and technology has allowed for the creation of an unparalleled recipe and formula that keeps Pepsi delicious, providing a future where consumers can experience great cola taste with no calorie,” said Santharuban T. Sundaram (pic), Vice President of Marketing at Etika Sdn Bhd.

Pepsi worked with Etika towards launching their new product. Etika erected a huge outdoor display that will alert Pepsi fans of the new Pepsi availability. Located on Wisma Damansara along Jalan Semantan, the outdoor display, attached with a countdown timer, will feature a descending chiller that will be lowered a few meters each day until 30 March 2018. The countdown timer and chiller will be visible and begin seven days before launch from 23 March onwards. In the chiller are bottles of Pepsi, made to signify how the highly anticipated, futuristic product variant will soon reach consumers in Malaysia.
Once the countdown reaches zero, an exciting lineup of activities will take place at Wisma Damansara where consumers and Pepsi fans will be delighted with various fun and interactive games. There will also be ample opportunity to try out the new Pepsi and experience the true bold taste of cola as the drink from the future will be lowered alongside the chiller on the billboard. Consumers are encouraged to have the first of the product and join in the fun on 30 March.


The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:

Click here to submit an entry:

Click here to download entry kit pdf:

Entry Fee:
RM 1000 + 6% SST per campaign

Deadline for entry submission:
15th March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

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call Amira/Ruby 03 7725 2588 or
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