Go Gobind book presented at CMO Awards Night!

MARKETING magazine’s ‘Go Gobind’ book was presented the inaugural Malaysian Chief Marketing Officer (CMO) Awards 2018 which took place at the Sime Darby Convention Centre on 16 November.

Published by Professor Harmandar Singh it is a compilation of thoughts from more than 52 of Malaysia’s leading minds in media, marketing, advertising and digital to help drive the narrative of YB Gobind Singh Deo, Minister of Communications and Multimedia.

The contributors included Bala Pomaleh, CEO of IPG Mediabrands Malaysia; Henry Tan, CEO Designate of Astro; Jahabar Sadiq, Editor & Chief Executive of The Malaysian Insight, and many more… 

Here are the content highlights.

Organised by MARKETING. the CMO Conference & Awards were supported by Directors Think Tank, Moving Walls, Visual Retale, Astro, Knorex, Leyard, Innity, Ipsos, Passionation.co, Mudah.my, RIPPLE, ACE Media Network, Big Tree, FASZZ, IMI Media Group, Viu and KOMACI. Association Partners for the event includes IAA Malaysia, 4As, OAAM, MAA, MSA and MDA. Tech media partner for the event was Digital News Asia, while media partners were Malaysiakini, SME Magazine, The Edge Financial Daily and The Edge Business and Investment Weekly. Training partner was ClickAcademy, and Knowledge Partner R3 Worldwide.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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