Mindshare will be responsible for Integrated strategic planning and buying for FrieslandCampina brands. FrieslandCampina is a group of consumer brands and has a broad portfolio in Malaysia, including consumer dairy brands under Dutch Lady and Infant nutrition brands.
However, the scope of the pitch excluded the digital portion of infant nutrition brands.
Speaking on the win, Dheeraj Raina, Managing Director of Mindshare Malaysia said- “FrieslandCampina brands are a part of everyday life of consumers and are on a compelling journey of brand storytelling, digital and data. We are excited to integrate such a vast, loved and digital first consumer brands into our agency family of clients and partner with them on their next phase of growth.”
Bastiaan de Clercq, Head of Digital and Media, FrieslandCampina Malaysia said “After a comprehensive media service review, we have selected Mindshare as our integrated media agency.
“We believe Mindshare has the capabilities, technologies and mindset to be our strong partner in the next phase of our media and digital journey, especially in our purpose of Nourishing Malaysians with quality diary nutrition to help them move forward in life.