Listen to this articleMindshare will be responsible for Integrated strategic planning and buying for FrieslandCampina brands. FrieslandCampina is a group of consumer brands and has a broad portfolio in Malaysia, including consumer dairy brands under Dutch Lady and Infant nutrition brands.
However, the scope of the pitch excluded the digital portion of infant nutrition brands.
Speaking on the win, Dheeraj Raina, Managing Director of Mindshare Malaysia said- “FrieslandCampina brands are a part of everyday life of consumers and are on a compelling journey of brand storytelling, digital and data. We are excited to integrate such a vast, loved and digital first consumer brands into our agency family of clients and partner with them on their next phase of growth.”
Bastiaan de Clercq, Head of Digital and Media, FrieslandCampina Malaysia said “After a comprehensive media service review, we have selected Mindshare as our integrated media agency.
“We believe Mindshare has the capabilities, technologies and mindset to be our strong partner in the next phase of our media and digital journey, especially in our purpose of Nourishing Malaysians with quality diary nutrition to help them move forward in life.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
