Farhan Hafetz leaves FGV Holdings, to join Baba's as Communications & Consumer Marketing Manager - MARKETING Magazine Asia


Farhan Hafetz leaves FGV Holdings, to join Baba’s as Communications & Consumer Marketing Manager

The Head of Group Marketing for FGV Products Sdn. Bhd., Farhan Hafetz, announced he will be leaving after over two years with the company. Speaking to MARKETING Magazine, Farhan said he will be joining Baba’s as a Communications and Consumer Marketing Manager starting 1 June.

In his new position which was created to future-proof the current leadership team in Baba’s, Farhan will be overseeing the company’s digital and activation initiatives.

“Moving on is never easy, especially when it’s something you love and care about deeply. But when it’s time, it’s time,” Farhan told MARKETING Magazine as he commented on his departure from FGV Holdings. ”I believe the team will be able to continue moving forward brilliantly.”

With over 13 years of experience across multiple industries including Brand Consultancy, F&B, and FMCG, prior to joining FGV Holdings, Farhan held several leadership positions at different companies in the industry such as Director of Brand and Strategy for 16TWO, Brand Consultant for Ideascape Consulting Group and Senior Manager for FELDA Wellness Corporation.

At FGV Holdings, his role was to oversee the Brand Management, Market Intelligence, Product Development, Customer Experience, and Corporate Compliance teams for local and international markets.

At the most recent CMO Awards, Farhan received an special mention award for Marketing Trailblazer (FMCG) category.

Farhan was formally educated in Melbourne, Australia with a Bachelor of Commerce (Marketing & Finance) and a Master of International Business. In his previous roles within brand and digital agencies, he serviced the likes of Domino’s Pizza, BBC, Maybank, Huawei, Sunway, Volkswagen, Blackmores, UMW Land, and Spirit Aerosystems. 

He has also served as a coach and trainer for SMEs under entrepreneurial development programs by MARA, specialising in branding and digital strategies. His areas of interest and expertise include brand development, market expansion, and process improvements. 

When asked what to expect from Baba’s marketing initiatives once he joins, he said, “Expect to see more emotionally-driven campaigns, community building, and collaborations with strategic alliances.”


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