Listen to this articleFARHAN HAFETZ
Head of Group Marketing
FGV Holdings Berhad
With over 13 years of experience across multiple industries including Brand Consultancy, F&B, and FMCG, Farhan is currently the Head of Group Marketing in FGV Holdings Bhd. His role is to oversee the Brand Management, Market Intelligence, Product Development, Customer Experience, and Corporate Compliance teams for local and international markets. FGV produces market leading homegrown brands such as SAJI, ADELA, and SERI PELANGI.
Farhan was formally educated in Melbourne, Australia with a Bachelor of Commerce (Marketing & Finance) and a Master of International Business. In his previous roles within brand and digital agencies, he serviced the likes of Domino’s Pizza, BBC, Maybank, Huawei, Sunway, Volkswagen, Blackmores, UMW Land, and Spirit Aerosystems.
He has also served as a coach and trainer for SMEs under entrepreneurial development programs by MARA, specialising in branding and digital strategies. His areas of interest and expertise include brand development, market expansion, and process improvements.
He is also passionate about food, having started a restaurant called Bumbu Asli at the age of 22, which has been featured across multiple media platforms such as RTM, TV3, NTV7, TV8, Go Asean, and Tonton.
Farhan bringing the house down at a rock concert during his student days at Deakin University, Australia. Rumour has it that he still the rocker he used to be but with faded glory stardom!
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
