MediaMonks has been appointed the lead agency for Fanta for the South East Asia region. The account will be handled out of the agency’s Singapore office.
A note from MediaMonks said: “The overall goal will be to further develop and amplify Fanta’s brand promise in South East Asia, with a core creative message that will tie in all produced content, and link the brand to even more consumers from 2020 onwards.”
Speaking about the development, The Coca-Cola Company’s head of integrated marketing communications for South East Asia, Pratik Thakar said: “We look forward to partnering with S4 Capital and MediaMonks. Leading the change in the industry, they bring a new-generation perspective on reaching consumers, merging data and technology with a unique approach to the development of content.
“And of course, they’re brilliant at providing creative ideas to bring everything together.”