Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
ENTROPIA Noir wins pitch as Axiata’s AOR
06 Mar
ENTROPIA Noir confirmed as Axiata’s digital agency, M&C Saatchi confirmed as Axiata’s creative agency
Axiata Group Berhad one of Asia’s largest telecommunications groups has chosen ENTROPIA Noir as its agency of record for all things digital.
ENTROPIA Noir’s scope includes digital creatives, websites, apps, and social media, across Axiata corporate, digital businesses as well as its enterprise businesses.
In this role, Noir & M&C Saatchi will collaborate, with the latter recently being re-confirmed as the Group’s creative agency.
In ENTROPIA and M&C Saatchi were selected in the final round to jointly serve Axiata’s brands in a highly-contested pitch in late 2017.
The Entropia team; from left Sourabh Agrawal, Principal, Data &Platforms, Jane Chong, Principal, Integration, Ramakrishnan C.N., Partner, Mohamed Shaidik, Head of Creative Integration
“Axiata is developing rapidly into a next-generation digital champion to serve the needs of our vast base of consumer and business customers across the region.
“We are excited about what Entropia has to offer towards achieving that vision,” said Dominic Arena, Axiata’s Group Chief Strategy & Marketing Officer.
“The future of Telecom business sits on the cusp of anticipatory intelligence, pervasive platforms, and next-generation creative experiences – areas we designed ENTROPIA to help deliver. We are proud to be a part of that future with Axiata,” said Prashant Kumar, Senior Partner ENTROPIA Group.
“Axiata is a homegrown Asian multinational champion, and it epitomizes world-class excellence coming out of Malaysia.
“We are honored to bring our digital-first approach to help them carve a new future for their businesses,” concluded Ramakrishnan CN, Partner, ENTROPIA Noir.
MARKETING Magazine is not responsible for the content of external sites.
he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
