ENTROPIA Noir wins pitch as Axiata’s AOR

ENTROPIA Noir confirmed as Axiata’s digital agency, M&C Saatchi confirmed as Axiata’s creative agency

Axiata Group Berhad one of Asia’s largest telecommunications groups has chosen ENTROPIA Noir as its agency of record for all things digital.

ENTROPIA Noir’s scope includes digital creatives, websites, apps, and social media, across Axiata corporate, digital businesses as well as its enterprise businesses.

In this role, Noir & M&C Saatchi will collaborate, with the latter recently being re-confirmed as the Group’s creative agency.

In ENTROPIA and M&C Saatchi were selected in the final round to jointly serve Axiata’s brands in a highly-contested pitch in late 2017.

The Entropia team; from left Sourabh Agrawal, Principal, Data &Platforms, Jane Chong, Principal, Integration, Ramakrishnan C.N., Partner, Mohamed Shaidik, Head of Creative Integration

“Axiata is developing rapidly into a next-generation digital champion to serve the needs of our vast base of consumer and business customers across the region.

“We are excited about what Entropia has to offer towards achieving that vision,” said Dominic Arena, Axiata’s Group Chief Strategy & Marketing Officer.

“The future of Telecom business sits on the cusp of anticipatory intelligence, pervasive platforms, and next-generation creative experiences – areas we designed ENTROPIA to help deliver. We are proud to be a part of that future with Axiata,” said Prashant Kumar, Senior Partner ENTROPIA Group.

“Axiata is a homegrown Asian multinational champion, and it epitomizes world-class excellence coming out of Malaysia.

“We are honored to bring our digital-first approach to help them carve a new future for their businesses,” concluded Ramakrishnan CN, Partner, ENTROPIA Noir.

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