Entravision to acquire MediaDonuts as the company expands its global digital footprint - MARKETING Magazine Asia


Entravision to acquire MediaDonuts as the company expands its global digital footprint

Entravision Communications Corporation announced today that the Company has entered into a definitive agreement to acquire MediaDonuts, a leading digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region. The acquisition is anticipated to close on or around July 1, 2021.

Founded in 2010, MediaDonuts offers various digital advertising capabilities through its strategic partnerships with major global media and technology platforms. Headquartered in Singapore, MediaDonuts serves more than 500 technology and consumer brand clients.

“We are thrilled to announce our acquisition of MediaDonuts,” said Chairman and Chief Executive Officer of Entravision, Walter Ulloa. “This acquisition is a natural fit with the overall digital and global transformation strategy of our business (and) Entravision has always focused on providing advertising solutions in high growth markets and partnering with the strongest media and technology platforms in the world.”

According to a statement released by Entravision, the acquisition of MediaDonuts is the next key step in the company’s plan to become a leading marketing technology service provider in the world’s highest growth economies. Southeast Asia represents a company milestone, as Entravision will be tapping into a new consumer market that represents nearly 700 million people, 400 million of which are digitally connected.

“When we founded MediaDonuts, we wanted to build a digital marketing and performance service enterprise that could seamlessly connect advertisers and agencies with their target audiences (and) by crafting an ideal mix of partnerships, including some of the world’s largest social and entertainment networks, we have done just that and more,” said Co-Founder and Chief Executive Officer of MediaDonuts, Pieter-Jan de Kroon. “With our business positioned for success, we are excited to now have the opportunity to join the global digital platform Entravision has built over the past decade.”

Also commenting on the acquisition, Entravision’s Chief Digital, Strategy and Accountability Officer, Juan Saldívar explained that expanding the company’s digital business is core to its overall growth plans and following its majority investment in Cisneros Interactive this past October, digital now represents over 65 percent of the company’s revenues. 

“With a global digital platform now poised to reach and serve clients in 32 countries, we are confident the addition of MediaDonuts will further enhance our service offerings and help drive our continued global growth,” Juan added.

Upon the closing of this transaction, all MediaDonuts employees will remain with the company, and Pieter-Jan de Kroon will continue to serve as CEO of the business based out of its headquarters in Singapore.


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