TikTok Partners with MediaDonuts to Grow Advertising Business in Malaysia

TikTok, the world’s leading destination for short-form mobile videos has chosen MediaDonuts to be its official partner and reseller, handling their advertising business in Malaysia after seeing positive and rapid growth working with other platforms. 

TikTok’s Media Partnership Lead, Mr. Thanaphon Arphasittinant said that the application trusts in MediaDonuts’ performance and capabilities working with other leading social media platforms in the past two years in the region, especially with platforms geared to Gen Z and Millennials. 

He also added that another strength of MediaDonuts is building a local team in Malaysia who will exclusively handle TikTok’s media plan and advertising solutions. Since the team understands the core values of the application they will be able to implement marketing strategies that will meet potential clients’ wants and needs in the market. 

“We have been very impressed with the rapid growth of TikTok globally and see strong demand from advertisers in the markets across South East Asia we operate,” said Managing Partner at MediaDonuts, Pieter-Jan de Kroon. “Therefore we are thrilled to partner with TikTok in Malaysia to make the full suite of advertising solutions available to advertisers locally.”

Pieter-Jan also added that the innovative ad solutions such as hashtag challenge in combination with the high impact native ad units are truly a unique offering and will help advertisers reach Generation Z effectively generating strong ROAS.

In addition, clients will also be able to buy advertising space with TikTok through MediaDonuts with the same media rate set globally, which includes complimentary customised services. 

At present, TikTok has increasingly seen itself become an integral platform that many brands have shown great interest in advertising because the application’s reach to Gen Z and Millennials who are constantly engaged with their smartphones and enjoy short-form video content. 

TikTok is available in over 154 countries and regions in 75 languages, with a robust localisation strategy to encourage users to create and interact with content relevant to local cultures and trends.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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