MediaDonuts Partners with OneFootball to help advertisers connect with premium football content! - MARKETING Magazine Asia


MediaDonuts Partners with OneFootball to help advertisers connect with premium football content!

Football is undoubtedly the most popular sport in the world, and it is about to reach fever pitch with the European Leagues entering the final stage of the competition and EURO 2020 happening from June to July 2021.

Leading online advertising and technology company MediaDonuts gets in on the excitement and action through a strategic partnership with OneFootball, the world’s largest football media platform.

Through its acquisition of video content company Dugout at the end of 2020, OneFootball creates and distributes more than 3,500 brand safe, professional videos delivering 400 million views globally each month. The content includes current and archived footage from 125 clubs, national federations and leagues, which is distributed and monetized via a network of 110+ premium and contextually relevant sports publishers from across the world. It has selected MediaDonuts, with offices across APAC and EMEA, to represent them in Malaysia, Indonesia, Thailand, Singapore and the Philippines to help commercialize its digital advertising and content solutions in these markets.

This strategic partnership allows brands, marketers, and advertisers in the region to work closely with the local teams from MediaDonuts, providing them unparalleled support as they set their goals and grow their business, while helping to educate, engage and grow their digital fanbase via their global network of premium publishers.

Over the last 12 months OneFootball has grown its video distribution network exponentially, partnering with some of the region’s leading publishers including: Detik in Indonesia, Siam Sport & TRUE ID in Thailand & Rappler in the Philippines. Through a strategy of delivering official video content from the world’s largest clubs to premium publishers across Asia, OneFootball offers a unique brand safe environment to reach Asian football fans.

“Through the recent acquisition of Dugout, Onefootball is uniquely positioned within the Asian Football ecosystem. Working with its club partners, federations & publishers, OneFootball have created the region’s leading football media platform. Partnering with MediaDonuts in five key regional markets will allow brands & marketers the opportunity to align with official club IP & reach a highly engaged football audience” Says James Peel VP APAC OneFootball

“We are very excited to kick-off this partnership just in time for the major sporting events of the year. Together with OneFootball, we will connect and engage the excitement for the sport to the millions of fans in the region, along with providing the linkage and leverage to brands and marketers in order to amplify their messages to their audiences. It will be a big year for Football, and through this partnership, brands in South East Asia can now connect to these moments and the large audience in Southeast Asia that relates to the sport and its stories of teamwork and triumph,” says Pieter-Jan de Kroon, Co-Founder and Managing Partner of MediaDonuts.


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