Ensemble Worldwide, and PETRONAS have released another animated film, to commemorate the Merdeka and Malaysia Day celebrations.
Titled ‘Demi Cinta’ meaning ‘in the name of love’, the film is a meaningful reminder for Malaysians to face the challenges ahead with resilience and love.
Ahmad Nazril Ibrahim, Creative Director of Ensemble Worldwide said, “Demi Cinta is a message of hope, resilience and love for one another through tough times. When thinking about this film, we took a step back and looked at the lives of Malaysians today.”
“Regardless of our race, religion or status in life, we have all gone through tremendous upheaval. Despite this, we wanted to show how far we’ve come to survive this pandemic. No matter the difference in our journeys, we all have hope for the same destination – a hope for a better Malaysia. And what better way to do it, than through song”, added Ahmad.
The animated film features the song ‘Demi Cinta’ composed by renown Malaysian composer Mohariz Yaakup and singer Vanessa Reynauld.
It follows the stories of Malaysians from different walks of life, all of whom face their own challenges.
Through it all, they are reminded of the love they have around them – love for their children, family and country – to lift their spirits and get them through their darkest times.
PETRONAS Senior General Manager of Group Strategic Communications, Datin Anita Azrina Abdul Aziz said, “We wanted to continue our storytelling journey through progressive means while staying true to our signature of evoking profound emotions to promote unity in Malaysia. ‘Demi Cinta’ is a love song we dedicate to all Malaysians, a theme song of our strive and strides in overcoming challenges to progress as one big family.”
‘Demi Cinta’ released on TV on 29th August and on PETRONAS’ official YouTube channel and Facebook page and reached over 1 million views overnight.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
