(marketingmagazine.com.my)– By: Malati Siniah
International carmaker Mercedes-Benz’s recent Chinese New Year campaign evoked a firestorm of online commentary with many local netizens critiquing the ad for being ‘Horrendous’ and ‘low class’.
A screenshot of the comments on Mercedes-Benz’s second CNY video
Despite the mostly negative feedback the brand released a second video on its Facebook page which once again riled up viewers who did not mince their words when discussing the ad.
With over 171,000 views for the first ad on Facebook and 66,000 on the second, both ads certainly got people talking about the videos online.
Joining the ongoing conversation in their own unique way, Ensemble chimed in with their own rendition of the videos. ensemble’s latest CNY ad for Maxis was reported in local news portal Malaysian Digest to be more meaningful than the viral Mercedes-Benz ad.
Speaking to MARKETING, Chan Woei Hern who is Executive Creative Director of Ensemble shared, “Almost every agency and brand has work that’s been on the receiving end of trolls. So we know what it’s like to feel the burn. The discussion veered towards ‘what would we do?’ So the team decided to have some fun with it.”
Check out ensemble’s parody of the campaign below and let us know what you think of it on our Facebook page.
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