Empowering Malaysians with ‘We Can We Do’ - MARKETING Magazine Asia


Empowering Malaysians with ‘We Can We Do’

HSBC Malaysia has launched the ‘We Can We Do’ initiative to cultivate the Can-Do spirit amongst Malaysians by encouraging and facilitating financial empowerment.

We Can We Do’ is a localised version of the bank’s global brand philosophy:

‘Together we thrive’, customised to spur Malaysians to achieve their financial ambitions.

The initiative includes curated roundtable sessions and financial masterclasses led by HSBC’s own financial experts, industry leaders and financial-savvy Malaysians from reputable finance publications.

These roundtable sessions will cover topics on finance for individuals, entrepreneurs and business owners, which aim to equip participants with financial tools and the know-how to help them better plot their financial future.

According to Financial Behaviour and State of Financial Well-Being of Malaysian Working Adults 2018 (AFBES18), a third of Malaysians are uncomfortable with their financial knowledge. AFBES18 also highlights that 53% of Malaysian respondents face difficulties with raising even RM1,000 for emergencies.

“As a leading international financial institution with a history of more than 130 years in the country, HSBC Malaysia has a responsibility to empower and transform the communities we serve through financial literacy,” said Stuart Milne (picture), CEO of HSBC Bank Malaysia. “The ‘We Can We Do’ initiative reinforces our commitment in enabling Malaysians to take control of their finances by providing them tips and tricks to improve their financial knowledge.”

HSBC Malaysia has partnered with the non-profit organization, Teach For Malaysia (TFM), to design a Financial Empowerment Programme that uses a game-based approach to help children understand key financial concepts. The programme simulates real-life scenarios to guide children to set financial goals and budgets and identify and manage financial scams.

As part of the We Can We Do launch, HSBC has invited four financially-savvy Malaysians to share their perspectives on how to embrace and thrive in The New Normal: Life, Business and Beyond

HSBC will also be featuring a series of local ‘Can-Do’ Heroes from all walks of life – from differently abled entrepreneurs to national badminton players to young volunteers – and their remarkable stories are a true embodiment of the ‘We Can We Do’ spirit.

“I have witnessed the exemplary effort of our people in stepping up during these trying times and I am confident that our Can-Do spirit is instrumental in helping the local communities get back on their feet like we did to serve our customers to meet their banking needs during the Movement Control Order.” adds Milne.


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