Dragon Rouge Singapore win’s a new hospitality account

Dragon Rouge has been assigned branding and advertising duties for one of the region’s most anticipated new hospitality brands, Bawah.

Positioned as a rare eco-system experience, Bawah is a cluster of 6 untouched islands – a protected archipelago – located midway between Singapore and Kalimantan in the Anambas Islands.

“Opportunities to help create such an amazing brand come very rarely, and we are honoured to have been engaged by the team at Bawah. The primal beauty of Bawah is truly special, and thanks to the team behind this unique development, it is now a protected reserve hosting stunning biodiversity”, commented Zayn Khan, CEO of Dragon Rouge in Southeast Asia.

“Probably the best way to describe the Bawah experience is ‘natural luxury’ – raw nature combined with a refined product. The pristine islands and lagoons make you want to explore – to lose yourself in an unknown world, while the nature-inspired architectural design and unpretentious service style create a feeling of pure, unaffected luxury. Add a strong sustainability drive, and you have the perfect ingredients for a great brand”, added Khan.

On the appointment of Dragon Rouge, Balachandran Navaratnam, Director of Sales & Marketing at Bawah, commented

“We needed a brand agency that could work with us to craft a unique story and help translate it into a different kind of hospitality experience. The brand identity and launch communications will be key to building awareness, but it’s the experience that will build the brand. Dragon Rouge understood this and demonstrated the kind of holistic brand partnership we were looking for.”

Categorised as a marine park by law, Bawah aims to conserve the pristine nature of its eco-system through the use of the latest technologies in renewable living and permaculture.



FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries

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Almost all of last year’s winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia’s “TED for Marketing” for its second year!

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Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!

This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan – Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.

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Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.

All entries should reach us before the closing deadline of 30th April 2017. For further details on this year’s APPIES Malaysia click here or visit www.appies.com.my

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