As a director, Adrian, whose work spans across commercials, music videos and fashion films, is known for his complex narratives told with a visual style and deft use of VFX.
In advertising, he has been instrumental in the corporate rebranding of major technology companies and is often tapped by multinationals to give their identity a refresh, delivering material that is unconventionally shot yet consistently on the pulse.
‘I’m extremely excited about this, it’s an honour to be invited to join a team of like-minded, forward-thinking practitioners,” Adrian said. “Directors Think Tank has an indisputable passion for the craft and the expertise to match, as the outstanding work they’re recognised for says it all. This is also a great fit, as DTT has regional networks across Asia including Singapore, Indonesia and Malaysia, as well as some amazing resources such as full service post production, the BOLT (robotic arm) Studio and the busy Film and TV content division. I really like the direction they are taking in this ‘forever’ evolving market.”
Adrian has partnered with some of advertising’s most influential brands and companies, including The Coca-Cola Company, Unilever, Nestle, San Miguel Brewery, Honda, Adidas, Heineken and Nike.
Adrian’s point of view is often sought for his take on youth and music subcultures, attracting collaborations with fashion designers, athletic brands and artists. His experimental side is revealed in a portfolio which encompasses music videos for several influential musicians and fashion films for international streetwear brands and high fashion magazines.
‘Adrian is a very unique director, apart from working on some pretty major international commercial campaign’s, he has also collaborated with fashion designers, athletic brands, and musicians, which showcase Adrian’s very experimental side,” said Executive Director of DTT, Stephen Douglas. “It is also here that he displays his proficiency for VFX and edge in crafting surrealist technological fantasies.”
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
