Dentsu’s iProspect Wins OnePlus Malaysia’s Media Agency Pitch

Dentsu Malaysia’s iProspect has won OnePlus media planning and buying services effective Jan 2023, becoming its key partner of growth in Malaysia.

OnePlus is a global mobile technology brand that challenges conventional concepts of technology. Founded on the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing alongside its community of users and fans.

iProspect will be responsible for integrated research, strategy, planning, and execution of media in national market of Malaysia.

Dheeraj Raina, CEO of dentsu Media, Malaysia elaborates “We are thrilled about embarking upon this journey with OnePlus in Malaysia. Delivering great consumer experience sits at the heart of OnePlus brand philosophy and at dentsu that’s also the north star we chase, so we believe there is an immense synergy in this partnership”

David HWI, Senior Marketing Manager at OnePlus Malaysia said “We’ve reentered Malaysia market in 2022 and have bold plans to accelerate our growth in the market in coming years, bringing the best technology to users around the Malaysia through our beautifully designed products with premium build quality.

We needed a partner that has an equal hunger and passion to partner us on this growth journey and we are looking forward to this partnership with iProspect.”