Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
CRM announces new lead, members and partnership
24 May
(Marketingmagazine.com.my) – Commercial Radio Malaysia (CRM) elected Datuk Jake Abdullah, the Chief Executive Officer of Astro Radio, as their new president. Also joining the body are three new members, iMalaysia For Youth (iM4U FM), Cense Media Sdn Bhd (Kupi Kupi FM) and Husa Network Sdn Bhd (Manis FM).
The new additions mark the body’s highest membership with 18 members representing 24 commercial radio stations.
In addition to the new members, CRM also engaged, GfK as its new research partner to generate com insights and data for its members, advertisers and other business partners.
Replacing CRM’s outgoing president, Seelan Paul, Chief Executive Officer of Media Prima Radio, Jake mentioned that he would continue to strengthen CRM’s founding principles and set new milestones for the body.
Having joined Astro in 1996 as an announcer and music executive, Jake climbed the ranks at the media company to his current position of CEO.
The content provided by radio, according to Jake, was a great channel to bring together local the community, increasing social action and promoting local businesses.
Sharing his thoughts on the medium’s future, Jake shared:
“The key for radio moving forward is its continuous ability to work seamlessly with other available platforms, this is already evident in the year on year growth of the digital Radio Adex.”
“Radio is moving from strictly being an FM only platform to a content proposition that’s delivered to our audience no matter which device they’re on.”
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
