Apprentice-inspired student camp makes media awesome

Participants of the Camp

Malaysia Publicis One's CEO speaking to the students

( – In its bid to groom a new generation of savvy media planners, Malaysia Publicis One’s media agency brands, Starcom MediaVest and Optimedia, organised an ‘Awesome Media Camp’ inspired by the reality talent game show, “The Apprentice” for recent university graduates.

The main focus of the camp was to provide the students with real-world knowledge of what working in media planning is like and creating excitement in the field.

Out of 500 potential candidates who submitted their resumes to join the ‘Awesome Media Camp’, 22 were shortlisted to join. Students gained industry insights from leading players including Aditya Aima (VP, Astro Awani), Andrew Gnanantham (CMO, Lazada), and Jenny Lim (Client Solutions, Google).

“Youths today can be a driving force in many companies, but in order to achieve that, you need proper guidance and training,” said Tan Kien Eng, CEO of Malaysia Publicis One during his opening session to the eager participants.

Ali Imran Memon, General Manager of Optimedia Malaysia said, “Our biggest challenge as we undergo rapid growth has been to hire the right millennials with the right aptitude and analytical skills to work in, and excel at media planning. This camp allows these graduates to understand how to apply their knowledge and skills in work settings.”

Top candidates identified at the camp may receive job offers from the companies participating. Ali added that the camp’s success has inspired them to conduct similar programmes moving forward.

“It is necessary for us to continue these efforts to build the talent pipeline in the media industry.”



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