“Covidman” – Suthisak Sucharittanonta’s latest film promotes thai health and safety with a twist - MARKETING Magazine Asia


“Covidman” – Suthisak Sucharittanonta’s latest film promotes thai health and safety with a twist

Suthisak Sucharittanonta, Creative Chairman of BBDO Bangkok, recently launched “Covidman”, his second film in his foray into directing for the Thai Health Promotion Foundation. With this film, Suthisak sets to provoke viewers to reevaluate how they consider their own health and safety.

“Covidman” opens with Covidman re-entering Bangkok while most people have lowered their guard due to low infection rates. Upon seeing him, crowds of people are shocked and scared. In response, they grab anything they can to try and protect themselves from it, stopping at nothing to ensure their health and safety. As the film progresses, Covidman is chased around the city by men in protective gear, hoping to catch and contain him before he infects anyone else. However, before he can, a crosswalk and a red light change everything.

“Thailand has had one of the best responses in the world to Covid, but there is another more deadly threat out there that we can protect ourselves from,” said Creative Chairman of BBDO Bangkok, Suthisak Sucharittanonta. “If we responded to all threats and took measures to protect ourselves from them like we do with Covid, we could save many lives.”.

Suthisak ends the film with a serious warning, urging the public to take care of their health and safety by protecting themselves from another, more deadly unseen danger in Thailand. To see how the film ends and learn more about the Thai Health Promotion Foundation, visit: https://en.thaihealth.or.th/

Suthisak directed the film through Triton production company and shot it in Bangkok’s old town district in November 2020.

 Credits:

Clients: Thai Health Promotion Foundation
Agency: BBDO Bangkok
Creative Director/Art Director/Copywriter: Suthisak Sucharittanonta
Production House: Triton
Director: Suthisak Sucharittanonta
DOP: Assada Sreshthaputra
2nd Camera: Suraboon Purnaveja
3rd Camera: Nakornchai Srisopha
Executive Producer: Thacksakorn Pradubpongsa
Producer: Penporn Vitthisomboon
Asst Director: Sanyapit Suriyotai /Pungchitt Wajanasatian
Production Design: Rajadej Na-nagara
Production Manager: Phoosuda Sanondontree/ Thanyamat Yamavirun
Wardrobe: Punnipast Hirunkoolchord
Props Master: Sirinut Prabpinas
Location: Uthit Boonsoemkhanit / Poonsak Ponintawong/ Phanumas Mongkhonsappaya
Editing Company: Matad
Editor: Manop Boonvipas
Asst Editor: Akira Ngamphathipong
Post Production Company: Postini
Online Artist : Prachaya Inmee
Compositor : Sukit Kongkedkra
Online Producer : Suchada Boonsorn
Colorist: Jirapat Kungsapiwatana
Motocycle Rig Rider: Thachpon Veerapakorn
Camera: Big Eye
Lighting&Grips: Lighthouse Film Service


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