The 65th Cannes Lions International Festival of Creativity closed with a final Awards Show. The evening’s Lions’ winners demonstrated the power of creativity to change behaviours and minds and showcased creatively excellent work for brands and businesses that drives growth, impacts culture and creates a fairer world.
In the Creative Effectiveness Lions, 169 entries were received and 18 Lions awarded: 2 Gold, 6 Silver and 9 Bronze. The Grand Prix went to: ‘Savlon Healthy Hands Chalk Sticks’, by Ogilvy Mumbai, India, for ITC, described by the jury as an authentic cause collaboration that drove results.
In the Film Lions, 2,158 entries were received and 74 Lions awarded: 10 Gold, 20 Silver and 42 Bronze. Two Grands Prix were presented to:
Campaign: ‘It’s Another Tide Ad; It’s a Tide Ad; It’s Yet Another Tide Ad; It’s Yet Another Tide Ad Again’, for Procter & Gamble, by Procter & Gamble, Cincinnati / Saatchi & Saatchi, New York, USA.
‘The Talk’ by BBDO New York, USA for P&G.
Damon Jones, Vice President, Global Communications, P&G, said, “This honour reinforces the power and the responsibility of brands to be the courageous change we want and need in the world. We’re humbled that ‘The Talk’ sparked dialogue, opened hearts and changed minds.”
In Glass: The Lion for Change, 218 entries were received and 11 Lions awarded: 2 Gold, 3 Silver and 5 Bronze. The Grand Prix winner: ‘Bloodnormal’, by AMVBBDO, London, United Kingdom, for Essity, is a powerful work that challenges perceptions of female menstruation.
In the Sustainable Development Goals Lions, 898 entries were received and 29 Lions awarded: 3 Gold, 10 Silver and 15 Bronze. The Grand Prix went to ‘Palau Pledge’, by Host/Havas, Sydney, Australia, for Palau Legacy Project.
The Titanium Lions, received 154 entries and 5 Titanium Lions were awarded. The Grand Prix also went to ‘Palau Pledge’, by Host/Havas, Sydney, Australia, for Palau Legacy Project, Australia. ‘Palau Pledge’ also took home a Grand Prix in the Direct Lions, bringing their total Grands Prix to three.
“It won our hearts, not because of the good it did but because of the good it was. If our job is capturing attention and transferring it from mind to heart, ‘Palau Pledge’ was constructed as an incredibly effective vehicle. Truly inspiring work that will have a lasting legacy,” said Titanium Lions Jury president: Colleen DeCourcy, Chief Creative Officer, Wieden+Kennedy.
Special awards presented this evening:
Agency of the Year went to: adam&eveDDB, London; second to AMVBBDO, London; third to BBDO New York.
Network of the Year went to: BBDO Worldwide, second to Ogilvy, third to DDB Worldwide.
Independent Agency of the Year was given to: Jung von Matt, Hamburg; second to Droga5, New York; third to Wieden+Kennedy, London.
Holding Company of the Year was given to: Omnicom, second to WPP, third to Interpublic Group.
The Palme d’Or, presented to the most awarded production company, went to: MJZ, USA in first place; second to Revolver / Will O’Rourke, Australia; third to The Corner Shop, USA.
And Google was named Creative Marketer of the Year, honouring the brand for inspiring innovative marketing of their products and services. Google’s Chief Marketing Officer, Lorraine Twohill collected the award.
Paul Polman, CEO of Unilever collected the Cannes LionHeart Award for his continued commitment to putting long-term, sustainability at the heart of Unilever.
Brothers, Piyush and Prasoon Pandey, were honoured with this year’s Lion of St. Mark award for outstanding contributions to the industry.
The Grand Prix for Good was presented to ‘Project Revoice’, by BWM Dentsu, Sydney, for The ALS Association, Australia.
Young Lions Film Competition winners were announced as: 1st place: Andreas Arnaa, MediaCom Beyond Advertising and Jesper Sichlau, MediaCom, Denmark; 2nd place: Andreas Servan and Martin Ruud Andersen, Knowit Experience, Norway; 3rd place: Elnara Ialaltdinova and Vladimir Vaulin, Zebra Hero, Russia
Young Lions Digital Competition winners were announced as: 1st place: Julian Robert Barrantes and Esteban Molina Vasquez, Madison, Costa Rica; 2nd place: Nicholas Bakshi and Erika Reyes, BETC, France; 3rd place: Shelia Losada Lopez, Publicis and Sara Collazo Duran, Y&R Mex, Mexico
All of the winning work from Cannes Lions is available to view on The Work, lovethework.com.
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
* Stephanie Caunter, Global Director, Marketing & Communications, Catcha Group
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!
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