An independent creative has been going to town regarding legal action taken against him by Shell.
Satirical English artist Darren Cullen, owner of website Spelling Mistakes Cost Lives Dot Com, says he has received a cease-and-desist letter from Shell ordering him to take down a parody logo he made of the brand.
“I’ve received a cease-and-desist letter from Shell demanding I remove these apocalypse-related products from my website within 7 days.
“This seems like pretty clear retaliation for the recent Shell greenwashing subvertising campaign my work was in, organised by Brandalism. I’m lucky enough to have free legal support from The Satanic Temple, London & UK so I’m going to see if I can fight it but I’m not optimistic.
“So I reckon you have a week to buy these up before they disappear from my website forever??.”
The modification the petrol brand has asked him to take down shows its logo in flames, he has also struck off the ‘S’ in “Shell” to spell, “hell.”
Unperturbed by the letter, the artist replied requesting for the company to consider rebranding to ‘Hell’.
The image, which has been turned into merchandise, is part of a project by Brandalism, an international collective of artists that challenge corporate power, greed and corruption around the world.
Brandalism claims, “Our interventions, exhibitions and workshops aim to agitate, educate and facilitate those who want to challenge corporate power.”
Posters in collaboration with Brandalism targeting Shell’s PR festival #makethefuture have allegedly gone up in bus stops in London, Leeds, Bristol and Oxford (picture).
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
* Stephanie Caunter, Global Director, Marketing & Communications, Catcha Group
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
