Columbus of Dentsu Aegis bags UNIQLO


UNIQLO, one of the leading global fashion brands, has awarded its Performance Marketing business to Columbus Malaysia, a Dentsu Aegis Network digital marketing agency.
Commenting on this development, a UNIQLO spokesperson said, “Columbus has won us over with their innovative, data-driven performance marketing capabilities.”
“From ideation to implementation, they can provide valuable insights into our campaign’s performance and effectiveness which can help us achieve strong results on our digital channels,” the spokesperson added.
Following the appointment, Columbus, is now tasked with performance marketing duties, which encompass strategic planning, managing and deploying various digital marketing tools to optimise the performance of UNIQLO’s online marketing campaigns. The appointment is effective immediately.
The number of internet users in Malaysia is growing by the day with more than 77% of the country’s population currently online.
“It’s not a question of why we’re investing in e-commerce and online marketing, but more of how to ensure that we’re optimising our online assets to reach the right people at the right time on the right device with the right message,” the UNIQLO spokesperson stated.
Echoing UNIQLO’s sentiments, Abdullah Alkury, Managing Director, Columbus Malaysia said, “Malaysia is pegged as the new frontier for e-commerce, which opens up market access for brands like UNIQLO to future proof their business by offering online shopping opportunities.”
Abdullah added, “It is crucial that brands have the right strategies in place for a successful e-commerce business, and that includes having a robust digital marketing strategy that covers performance marketing.”
“There is great synergy between the teams at Columbus and UNIQLO, arising from our shared values to be innovative and win in today’s digital economy.”

TIME TO ENTER APPIES

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2024 to May 2025

SUBMIT YOUR ENTRY

MARKETING Magazine is not responsible for the content of external sites.


Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene