Campaign Spotlight

Coca-Cola serves peace during Trump-Kim summit

Here’s to peace, hope, and understanding!

Coca-Cola has launched limited-edition cans, commemorating Tuesday’s historic summit between US President Donald Trump and North Korean leader Kim Jong-un in Singapore.

Designed by Dentsu’s Merdeka LHS, the logos were written half in English, half in Korean with a message in both languages that reads “Here’s to Peace, Hope and Understanding”. The teams then took to the streets to interview people in Singapore on their thoughts and feelings about this historical event.

Here’s to Hope, Peace and Understanding

Commemorating the summit in Singapore this week, we took a look at what the folks in Singapore feel about this historical event!Here’s to Hope, Peace and Understanding! #PathToPeace #TastethefeelingofHope #TrumpKimSummit #SingaporeSummit #TrumpKim2018

Posted by Coca-Cola on 11hb Jun 2018

On Facebook, the company posted a video of man-on-the-street interviews it filmed in Singapore the day before the meeting.

The video ends with the song “I’d Like To Teach The World To Sing (In Perfect Harmony)” made popular by Coca-Cola’s 1971 ‘Hilltop’ advertisement.

Ironically, North Korea and Cuba are the only countries where Coca-Cola Co has no operations at. The cola served at restaurants and lining the shelves in stores where more typical North Koreans shop are likely to be local imitations.

dtc logo

Is the Customer at the heart of your Digital Transformation?

On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.

He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce

Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.

Date: 19th July 2018
Time: 8.30 am -6.00 pm

Venue: Sime Darby Convention Center, Bukit Kiara

For more information on DTCX 2018:

Click to visit DTCXJuly19 Microsite.

Download PDF Programme here.

Contact Amira amira@adoimagazine.com | 03 7726 2588

Book your spot early to avoid disappointment!

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