Though Petronas continues to dominate the #1 Most Valuable Malaysia Brand for 2017, it is Celcom in this top 100 list that has reached the winning goalpost.
Celcom is named the strongest brand as a first timer with the only brand attaining triple-A brand rating replacing CIMB this year.
CIMB has lost its rating and fallen behind. Digi, PETRONAS and Maybank are following closely behind Celcom with their AAA- rating.
Celcom has taken over the title of the strongest Malaysian brand from CIMB and the only brand with AAA brand rating while Digi manages to get back to the top 10 with TM just out of the top 10 position
Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test, evaluating which are the most powerful and valuable, publishing the Brand Finance Top 100 Malaysia Brands.
Samir Dixit, Managing Director of Brand Finance Asia Pacific said, “while the Malaysia brands have grown considerably well overall, it is the brand strength for most brands that still remains a concern.”
“Also, the rankings still remains very top heavy with 61% of the total brand value contributed by the Top 10 brands and 93% contributed by the Top 50 brands. A more diverse mix at the top would be preferable.”
“PETRONAS,” Samir added, “is in a very strong position and it will continue to grow its brand strength and brand value.”
The total value of Top Malaysia brands in 2017 has increased to US$45.5bn, up 15% from US$39.3 billion in 2016.
The US$ 27.5 billion combined value of top 10 brands make up for 61% of the total value of the top 100. This shows the significant effort required by the brands outside of top 10 in terms of brand strength improvement and revenue growth if they wish to compete in the top 10 space.
PETRONAS, Genting & Maybank continue to dominate the top 3 rankings in 2017 with a combined brand value of over US$ 15 billion.
The brand value gap between #1 and #2 in 2017 continues to be an astronomical figure of US$ 7 billion making it hard to displace PETRONAS from their #1 position. Sime Darby became the most improved brand with an increase of absolute value of US$ 586 million this year.
There are 5 new entrants coming into this year Top 100 rankings namely OSK, Takaful Malaysia, Press Metal, Gas Malaysia and Altel.
The highest intangible value brand continues to be Padini Holdings with a brand value to Enterprise value ratio of 57%, a slight increase of 1% comparing to last year highlighting the role of brand for business success.
Malaysia’s Top 10 Most Valuable Brands
| Rank 2017 | Rank 2016 |
Brand | Sector | Brand Value 2017 (USDm) | Brand Value 2016 (USDm) | BV/EV 2017 | Brand Rating 2017 | Brand Rating 2016 |
| 1 | 1 | PETRONAS | Oil & Gas | 10,596 | 10,024 | 18% | AAA- | AA+ |
| 2 | 2 | Genting | Hotels | 3,179 | 2,996 | 25% | AA | AA |
| 3 | 3 | Maybank | Banks | 2,548 | 2,050 | 15% | AAA- | AA+ |
| 4 | 6 | Sime Darby | Food | 2,225 | 1,639 | 13% | AA- | AA |
| 5 | 5 | CIMB | Banks | 1,894 | 1,716 | 19% | AA+ | AAA- |
| 6 | 7 | Tenaga Nasional | Utilities | 1,583 | 1,187 | 6% | AA | AA |
| 7 | 9 | Public Bank | Banks | 1,477 | 1,087 | 8% | AA+ | AA |
| 8 | 4 | YTL | Engineering & Construction | 1,468 | 1,895 | 13% | A | AA- |
| 9 | 10 | Maxis | Telecoms | 1,369 | 1,080 | 11% | AA+ | AA+ |
| 10 | 11 | DiGi | Telecoms | 1,244 | 947 | 13% | AAA- | AA+ |
| Rank 2017 | Rank 2016 | Brand | Brand Value 2017 | Brand Rating 2017 | BV/EV 2017 | Brand Value 2016 | Brand Rating 2016 |
| 11 | 8 | TM | 1,215 | AA+ | 18% | 1,101 | AA |
| 12 | 17 | Celcom | 909 | AAA | 17% | 500 | AA |
| 13 | 15 | Berjaya | 825 | A | 32% | 613 | A+ |
| 14 | 13 | Astro Malaysia | 786 | AA | 19% | 810 | AA+ |
| 15 | 12 | IOI Group | 732 | A+ | 6% | 859 | A+ |
| 16 | 14 | Axiata | 679 | AA- | N/A | 625 | AA |
| 17 | 16 | RHB Bank | 627 | A+ | 14% | 506 | A+ |
| 18 | 28 | Setia | 572 | A+ | 17% | 251 | A+ |
| 19 | 22 | Airasia | 535 | AA+ | 12% | 323 | AA |
| 20 | 20 | Hong Leong Financial | 472 | AA- | 11% | 353 | A+ |
| 21 | 24 | KLK | 436 | A- | 6% | 312 | AA- |
| 22 | 18 | Felda Global Ventures | 423 | A | 15% | 389 | A |
| 23 | 21 | Sunway | 398 | A+ | 17% | 330 | A |
| 24 | 27 | AmBank | 392 | AA | 12% | 279 | A+ |
| 25 | 19 | Misc | 365 | A | 4% | 386 | AA- |
| 26 | 26 | IHH | 336 | A- | 2% | 280 | A+ |
| 27 | 42 | IJM | 326 | A | 8% | 162 | AA- |
| 28 | 23 | Malaysia Airlines | 314 | A+ | N/A | 316 | A |
| 29 | 37 | U Mobile | 301 | AA- | 31% | 185 | A |
| 30 | 25 | Magnum | 276 | A+ | N/A | 289 | A+ |
| 31 | 32 | Eco World | 242 | A+ | 16% | 209 | A+ |
| 32 | 31 | Hap Seng | 241 | A+ | 4% | 215 | A+ |
| 33 | 34 | Gamuda | 238 | A+ | 6% | 195 | AA- |
| 34 | 33 | Bank Islam | 233 | AA- | 14% | 196 | A |
| 35 | 41 | Parkson | 233 | AA- | 35% | 164 | A |
| 36 | 30 | Sapura Energy | 229 | A | 4% | 227 | A |
| 37 | 40 | Batu Kawan | 226 | A- | 6% | 173 | A |
| 38 | 35 | Dutch Lady Milk | 226 | AA- | 28% | 191 | A+ |
| 39 | 44 | Mah Sing | 214 | BBB | 20% | 155 | A- |
| 40 | 29 | Proton | 212 | A+ | 14% | 234 | A+ |
| 41 | 58 | Padini | 206 | AA- | 57% | 88 | A+ |
| 42 | 36 | Malaysia Airports | 196 | AA- | 5% | 189 | AA- |
| 43 | 39 | Malakoff | 182 | A+ | 4% | 179 | A+ |
| 44 | 72 | Tropicana | 175 | A+ | 27% | 46 | A- |
| 45 | 47 | Kossan Rubber Industries | 161 | BBB | 15% | 140 | A+ |
| 46 | 49 | Top Glove | 160 | A+ | 11% | 130 | AA- |
| 47 | 0 | OSK | 158 | A | 31% | – | A- |
| 48 | 51 | DRB-HICOM | 156 | A- | N/A | 125 | A+ |
| 49 | 45 | KPJ Healthcare | 156 | A | 11% | 149 | A |
| 50 | 50 | Affin Bank | 150 | AA- | 14% | 130 | A |
| 51 | 57 | UOA Development | 143 | A | 19% | 103 | A |
| 52 | 59 | IGB | 143 | A+ | 13% | 88 | A |
| 53 | 43 | QL Resources | 137 | AA- | 9% | 157 | AA- |
Brand Finance Asia Pacific released their annual “Top 100 Malaysia Brands” rankings showing sustained growth in overall brand value by the Malaysian brands, at The Westin Hotel, Kuala Lumpur.
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