Canada’s campaign to stop Covid-19

Canada has launched a number of interactive games and public service messages on Instagram to curb the spread of Covid 19. Below are a few examples:

The StayHome campaign on OOH and TV

Irresponsible Invites (Social)

Even though major public events have been cancelled, some people still sit on the fence about casual get-togethers or family celebrations. These invitations urge people to reconsider the social plans in their calendars.

Log on to https://www.zulualphakilo.com/press/stay-home/ to view them

RSVP (Social)

Some people don’t understand the severity of COVID-19 and are still frequenting social events. This series of Instagram stories reiterates that social gatherings can be fatal and encourages people to #StayHome.

Log on to https://www.zulualphakilo.com/press/stay-home/ to view these.

Covid Crossing (Game)

An online simulation game built for the era of social distancing. Players will be tasked to make certain decisions that may or may not lead to a ‘Game Over’ based on their actions around public safety.

The Uninvited Guest (Facebook)

A Facebook profile for the COVID-19 virus that seeks out public events scheduled for the near future, so organizers will receive notifications that “COVID-19 is coming to your event.”

The virus’s profile will remind organizers and guests to Rethink Social Visits Please.

Keep Your Social Distance (Social)

Many people think an afternoon at the park, dinner at grandma’s or a backyard BBQ is harmless. This video lets them know that their social visits can have severe consequences for themselves and others.

The video and more information on the campaign is available at https://www.zulualphakilo.com/press/stay-home/


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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