(Marketingmagazine.com.my) – By Malati Siniah
In its latest push to encourage more people to join its annual #BSNSSP campaign, Bank Simpanan Nasional or BSN launched a unique ad campaign which is being well received by local netizens.
The #BSNSSP campaign launched in June will run for seven months and is aimed at rewarding its customers through a special draw which offers 1 Million Ringgit every month, luxury cars, gadgets and more cash prizes.
To drive promotions for the campaign the bank together with its agency, Fishermen Integrated launched a short movie titled ‘Janji Papa’ on its social media channels.
Positive reactions to the video
The video launched three days ago has been well received online with over 329,858 views and 1,723 shares on Facebook. As an added incentive to drive shares, viewers who share the online video stand a chance to win exclusive Kuching Happy merchandise.
The movie tells the tale of a hardworking father saving up every sen towards the betterment of his family. While the beginning of the ad does pull on the heart strings be sure to watch the ending.
We won’t spoil it for you….. but be ready for an emotional roller-coaster ride.
(Make sure you don’t miss the ending)