BSN puts a unique twist to its latest ad

(Marketingmagazine.com.my) – By Malati Siniah

In its latest push to encourage more people to join its annual #BSNSSP campaign, Bank Simpanan Nasional or BSN launched a unique ad campaign which is being well received by local netizens.

The #BSNSSP campaign launched in June will run for seven months and is aimed at rewarding its customers through a special draw which offers 1 Million Ringgit every month, luxury cars, gadgets and more cash prizes.

To drive promotions for the campaign the bank together with its agency, Fishermen Integrated launched a short movie titled ‘Janji Papa’ on its social media channels.

The video launched three days ago has been well received online with over 329,858 views and 1,723 shares on Facebook. As an added incentive to drive shares, viewers who share the online video stand a chance to win exclusive Kuching Happy merchandise.

The movie tells the tale of a hardworking father saving up every sen towards the betterment of his family. While the beginning of the ad does pull on the heart strings be sure to watch the ending.

We won’t spoil it for you….. but be ready for an emotional roller-coaster ride.

(Make sure you don’t miss the ending)


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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