BSN puts a unique twist to its latest ad

3 years ago

( – By Malati Siniah

In its latest push to encourage more people to join its annual #BSNSSP campaign, Bank Simpanan Nasional or BSN launched a unique ad campaign which is being well received by local netizens.

The #BSNSSP campaign launched in June will run for seven months and is aimed at rewarding its customers through a special draw which offers 1 Million Ringgit every month, luxury cars, gadgets and more cash prizes.

To drive promotions for the campaign the bank together with its agency, Fishermen Integrated launched a short movie titled ‘Janji Papa’ on its social media channels.

The video launched three days ago has been well received online with over 329,858 views and 1,723 shares on Facebook. As an added incentive to drive shares, viewers who share the online video stand a chance to win exclusive Kuching Happy merchandise.

The movie tells the tale of a hardworking father saving up every sen towards the betterment of his family. While the beginning of the ad does pull on the heart strings be sure to watch the ending.

We won’t spoil it for you….. but be ready for an emotional roller-coaster ride.

(Make sure you don’t miss the ending)



Malaysian CMO Awards 2019 Open for nominations

Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards

15th November 2019

The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page