Blak Labs ‘rewrites history’ for Singapore Museum

3 years ago
Bling

(Marketingmagazine.com.my) – Independent creative agency, Blak Labs has added a contemporary twist to the ad campaign for Treasures of the World from the British Museum, the latest blockbuster exhibition at the National Museum of Singapore.

Bling

This highly anticipated exhibition showcases an extensive collection of over 200 stunning artifacts from around the world, encompassing over two million years of culture and history. It is a collaboration between the British Museum, the oldest public national museum in the world, and the National Museum of Singapore.

Knight

The National Museum prides itself on keeping history relevant by presenting it in a way that resonates with audiences today. Keeping with that ideal, Blak Labs has created an engaging campaign that encourages visitors to explore history with a fresh perspective.

Mummy

“History doesn’t have to feel old,” adds Charlie Blower, Managing Partner and Co-Founder of Blak Labs. “With a generous dose of wit and charm, we’ve added a contemporary touch to this age-old subject.”

ootd

The campaign runs across key outdoor sites in town, together with strategic social media initiatives.

petsubject

Topbrass

 

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Date:           19 & 20 May, 2016 

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APPIES Malaysia 2016 judges:

• Abdul Sani Abdul Murad – Head of Marketing, HSBC Malaysia

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For further details on the awards, visit:
Awards Nomination Page