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Best Marketer in Customer Experience Marketing
19 Mar
Jovina Tan Siew Ching Vice President, Group Marketing Taylor’s Education Group
Jovina Tan serves as the Vice President of Group Marketing for Taylor’s University and Taylor’s College. In this role, Jovina oversees the overall brand vision of the university and college, driving the overall marketing strategies for the Taylor’s higher education brand to ensure great execution, resulting in better student conversions and brand leadership in Malaysia and International markets.
She also leads scholarships, events, school marketing, merchandising and in-house creative teams. Jovina is the key driver in shaping the performance culture of the Marketing division to ensure the University and College business strategies are supported to strengthen brand equity in the market. She believes in creating an outstanding and best-in-class customer experience which includes reinventing the customer experience to blend digital and physical experiences even more. Prior to joining Taylor’s, Jovina’s FMCG experience comes from a wide diversity of global and local brands from different categories.
With more than 15 years of experience, she has built a multitude of brands under her belt (Kotex, TOP, Campbell’s, Prego, Twisties, Chipster, Cheezels, Chachos, Mamee Noodles, Mamee Monster, Double Decker, Oreo, Fruit Tree Fresh, etc) which led to strong growth for the companies.
This picture was taken at the Wizarding World of Harry Potter in Los Angeles. A reminder to never forget the inner child in you. Jovina believes in having great fun during playtime, after working crazily hard.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
