Best Marketer in Customer Experience Marketing | MARKETING Magazine Asia

Best Marketer in Customer Experience Marketing


Jovina Tan Siew Ching
Vice President, Group Marketing
Taylor’s Education Group

Jovina Tan serves as the Vice President of Group Marketing for Taylor’s University and Taylor’s College. In this role, Jovina oversees the overall brand vision of the university and college, driving the overall marketing strategies for the Taylor’s higher education brand to ensure great execution, resulting in better student conversions and brand leadership in Malaysia and International markets.

She also leads scholarships, events, school marketing, merchandising and in-house creative teams. Jovina is the key driver in shaping the performance culture of the Marketing division to ensure the University and College business strategies are supported to strengthen brand equity in the market. She believes in creating an outstanding and best-in-class customer experience which includes reinventing the customer experience to blend digital and physical experiences even more. Prior to joining Taylor’s, Jovina’s FMCG experience comes from a wide diversity of global and local brands from different categories.

With more than 15 years of experience, she has built a multitude of brands under her belt (Kotex, TOP, Campbell’s, Prego, Twisties, Chipster, Cheezels, Chachos, Mamee Noodles, Mamee Monster, Double Decker, Oreo, Fruit Tree Fresh, etc) which led to strong growth for the companies.

This picture was taken at the Wizarding World of Harry Potter in Los Angeles. A reminder to never forget the inner child in you.  Jovina believes in having great fun during playtime, after working crazily hard.

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