THAM YEN LEE
Head of Marketing Services
Astro Media Solutions
Yen Lee heads Astro Marketing Services for the Media Sales division, armed with 15 years of experience in the broadcast media industry. She is a results-oriented achiever, passionate in turning dreams into reality. She joined Astro in December 2004 with an aspiration to help marketers fuel brand power.
She created the first milestone in 2010, developing the biggest World Cup campaign in Malaysian TV history worth RM60mil with Maxis. She then launched Astro Power Hour, the first Pay TV advertising program for SMEs which has accelerated revenue growth and strengthened Astro market share year-on-year. She is also the mastermind of nation’s first one-stop information portal on Pay TV advertising.
As the catalyst of innovation, Yen Lee led several major achievements for the Malaysian advertising industry, including the launch of new TV audience measurement with Kantar Media in 2015, and transformed the boring media screenings into insightful conferences fuelled by prominent speakers from across the region, to exchange thoughts of fusing big data with human intelligence.
Tinkling on the piano at an early age, Yen Lee could not have predicted her career would head towards media and entertainment one day, reaching out to millions of viewers.