Best Marketer in B2B Marketing

THAM YEN LEE
Head of Marketing Services
Astro Media Solutions

Yen Lee heads Astro Marketing Services for the Media Sales division, armed with 15 years of experience in the broadcast media industry. She is a results-oriented achiever, passionate in turning dreams into reality. She joined Astro in December 2004 with an aspiration to help marketers fuel brand power.

She created the first milestone in 2010, developing the biggest World Cup campaign in Malaysian TV history worth RM60mil with Maxis. She then launched Astro Power Hour, the first Pay TV advertising program for SMEs which has accelerated revenue growth and strengthened Astro market share year-on-year. She is also the mastermind of nation’s first one-stop information portal on Pay TV advertising.

As the catalyst of innovation, Yen Lee led several major achievements for the Malaysian advertising industry, including the launch of new TV audience measurement with Kantar Media in 2015, and transformed the boring media screenings into insightful conferences fuelled by prominent speakers from across the region, to exchange thoughts of fusing big data with human intelligence.

Tinkling on the piano at an early age, Yen Lee could not have predicted her career would head towards media and entertainment one day, reaching out to millions of viewers.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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