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BBDO Malaysia Inspires Everyone To Be ‘Chickens’.
08 May
BBDO Malaysia has put a tongue-in-‘chick’ spin to the network’s BBDO Your Home campaign. In an effort to encourage people to be safe and work from home, the agency set out to turn the stigma of being a “chicken” into a value worthy of respect in this time of pandemic.
The agency ran a social campaign on Facebook featuring visuals of conventional heroes like Superman, the Gladiator and Rambo donning a chicken suit doing house chores and working from home. While witty headlines glorified ‘chickens’ as heroes and twisted famous quotes to discourage people from seizing their day and taking risks.
All in the effort to get people feeling good about playing their part in flattening the Covid curve by staying and working from home.
Creative Credits ECD: Donevan Chew ACD: Bala Chow Copywriter: Calvin Choong Art Director / Illustrator: Chang Chun Boon
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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