AXA AFFIN Life Insurance is calling all Malaysians to Step It Up

October 25, 2018

Malaysia has been identified as the country with the highest obesity rate in Southeast Asia. The number of patients hospitalised between the age of 18 – 40 years have doubled in the span of 4 years with 34% of the age group are diagnosed with high blood cholesterol levels.*

With this in mind, AXA AFFIN Life Insurance Berhad (AALI) is calling all Malaysians to Step It Up towards a healthier and fitter nation. Step It Up is a wellness programme which empowers and incentivises Malaysians who take proactive measures to lead a healthier lifestyle.

The Step It Up programme consists of three main pillars – set your desired fitness goal, meet your goal and enjoy the rewards. The fitness goals are divided into 2 tiers – 6,000-steps or 10,000-steps on an average daily basis which can be achieved via a broad choice of healthy activities, including running, walking, hiking and other similar forms of exercises. Once customers have achieved their desired fitness goals throughout the months, they can enjoy premium rebates up to 24% on their first year annual premium. Customers can also reap the rewards of their healthy lifestyle by enjoying discounts in gym membership, wearable fitness devices, fitness apparel, healthy food, health screenings and movies, etc.

Step It Up will first be opened to customers who purchase the AXA Wealth Series products with Hope Medic 2 Rider from now till 31st December, 2018. Customers will be able to track their steps through BookDoc – a health rewards platform that will incentivise healthy living and provide access for customers to search and make appointments with specialist doctors. The mobile app is compatible with an array of wearable fitness devices and can be downloaded from both Apple Store and Google Play Store.

“As we thrive to become Malaysia’s preferred Health & Protection partner, AXA AFFIN aims to provide a unique health eco-system that empowers Malaysians to adopt the habit of exercising and staying active. Step It Up is in-line with our vision of moving from payer to partner to focus on preventive healthcare throughout our customer’s journey with us. We incentivise healthy habits, rewarding them with meaningful benefits for taking sustainable steps to improve their health and well-being” , said Mr. Rohit Nambiar, Chief Executive Officer of AXA AFFIN Life Insurance Bhd.

Between a ten-year time frame from 2005 – 2015, there is an increase of 232% in the number of Malaysians who suffered from Non-Communicable Disease (“NCD”).** In 2016, 73% of the total deaths were due to NCDs, and half of the number were caused by cardiovascular diseases.***

“With the shocking statistic and deterioration of health in the country, we are committed to engage our customers by incorporating a healthy lifestyle proposition. All these efforts are concentrated towards living benefits. It has been scientifically proven time and time again and further strengthen based on my personal experience as an avid runner that a healthy body speaks a clear mind which will result in better focus, performance and make better decisions as individuals. After all, the biggest wealth for a customer is their health and the ability to enjoy a fulfilling life. This will eventually lead to long-term healthcare savings”, said Ms. GG Kam, Chief Customer Experience Officer of AXA AFFIN Life Insurance Bhd.


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