Astro Radio is starting a 3-month campaign with Grab to provide a new user experience for passengers who hop on selected Grab cars.
From March 11 2019, Grab passengers in the Klang Valley have the choice of enjoying Astro Radio brands via the ride-hailing app as they commute.
Upon booking a Grab ride, passengers will be notified through an in-app message indicating they will be travelling in an Astro Radio vehicle and they can opt to listen to any of the ten Astro Radio brands offered – HITZ, MIX, LITE, MY, MELODY, GOXUAN, ERA, SINAR, ZAYAN, or RAAGA – throughout their journey.
The campaign, which will involve 230 Grab cars in the Klang Valley, is also expected to generate impressions by way of promotional car wraps and in-car hangers.
For more information on Astro Radio, visit astroradio.com.my
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