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Astro Radio ties up with Grab for better music options
15 Mar
Astro Radio is starting a 3-month campaign with Grab to provide a new user experience for passengers who hop on selected Grab cars.
From March 11 2019, Grab passengers in the Klang Valley have the choice of enjoying Astro Radio brands via the ride-hailing app as they commute.
Upon booking a Grab ride, passengers will be notified through an in-app message indicating they will be travelling in an Astro Radio vehicle and they can opt to listen to any of the ten Astro Radio brands offered – HITZ, MIX, LITE, MY, MELODY, GOXUAN, ERA, SINAR, ZAYAN, or RAAGA – throughout their journey.
The campaign, which will involve 230 Grab cars in the Klang Valley, is also expected to generate impressions by way of promotional car wraps and in-car hangers.
For more information on Astro Radio, visit astroradio.com.my
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
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Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
