From March 11 2019, Grab passengers in the Klang Valley have the choice of enjoying Astro Radio brands via the ride-hailing app as they commute.
Upon booking a Grab ride, passengers will be notified through an in-app message indicating they will be travelling in an Astro Radio vehicle and they can opt to listen to any of the ten Astro Radio brands offered – HITZ, MIX, LITE, MY, MELODY, GOXUAN, ERA, SINAR, ZAYAN, or RAAGA – throughout their journey.
The campaign, which will involve 230 Grab cars in the Klang Valley, is also expected to generate impressions by way of promotional car wraps and in-car hangers.
For more information on Astro Radio, visit astroradio.com.my
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