Astro Radio ties up with Grab for better music options

Astro Radio is starting a 3-month campaign with Grab to provide a new user experience for passengers who hop on selected Grab cars.

From March 11 2019, Grab passengers in the Klang Valley have the choice of enjoying Astro Radio brands via the ride-hailing app as they commute.

Upon booking a Grab ride, passengers will be notified through an in-app message indicating they will be travelling in an Astro Radio vehicle and they can opt to listen to any of the ten Astro Radio brands offered – HITZ, MIX, LITE, MY, MELODY, GOXUAN, ERA, SINAR, ZAYAN, or RAAGA – throughout their journey.

The campaign, which will involve 230 Grab cars in the Klang Valley, is also expected to generate impressions by way of promotional car wraps and in-car hangers.

For more information on Astro Radio, visit astroradio.com.my


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene