Reuters: Astro Awani and The Star rank highest as the most trusted news source in Malaysia
An annual study of news consumption trends across the world has found that Astro Awani and The Star are the two most trusted Malaysian sources of news.
The Reuters Institute Digital News Report 2018, the seventh edition of an annual series, found that when it comes to trust, Astro Awani and The Star scored 6.05 and 6.03 respectively, with independent news portal Malaysiakini nipping at their heels with a score of 6.02.
“In today’s digital and social media era, news come from a variety of sources, and Star Media Group takes pride in that our team takes the time to verify all sorts of news before we upload or publish it.
“We are aware that people look to us to verify information, and we take this responsibility seriously,” said Star Media Group chief content officer Esther Ng.
However, Malaysian news organisations still lost out to international news aggregator Yahoo! News, which had the highest trust score.
“There appears to be greater trust in what is perceived as international media as opposed to local, with Yahoo! News being the most trusted brand,” said Prof Zaharom Nain of Centre for the Study of Communications and Culture, University of Nottingham Malaysia campus.
“This has much to do with the structures and patterns of media ownership and control. There are some brands that buck this trend. Malaysiakini (44% reach)
has maintained its reputation for providing independent news and continues to retain the trust of many Malaysians, especially those tired of propaganda. ” he wrote in the report, published by the Reuters Institute for the Study of Journalism.
To establish the trust scores, respondents were asked to indicate their trust in selected news brands on a scale of 0 (completely untrustworthy) to 10 (completely trustworthy).
According to the report, less than a third of the Malaysian sample agree that they trust the news (30%) most of the time.
This relates to perceptions that independence is often compromised by powerful business or political interests.
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!
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