Asian brands shine at London’s FAB Awards

(Marketingmagazine.com.my) – Brilliant work from Asia were celebrated at the International Awards show which showcases work done for Food and Beverage brands. Now in its 18th edition, this year’s The International Food and Beverage Creative Excellence Awards (The FAB Awards) took place at The Hurlingham Club in London.

Competing on a global stage, the prize winning work from this region included:

CREATIVE AWARDS:

• Gold or FAB Award: Desert Bar, Shugaa for Creative awards under the Interiors & Retail Environment category
• Gold or FAB Award: Opening Good Times done by Leo Burnett Hong Kong for Calbee under the Direct Marketing category
• Silver: Mask of Sociability by Leo Burnett Tokyo for Smirnoff Beacon under the Best use of Media category
• Silver: Talkable Vegetables done by Hakuhodo, Japan for Hug Mart under the Ambient category

EFFECTIVENESS AWARDS:

• Silver: Taste Joy Campaign Wall’s by Out There Media/Mindshare/Arcade/XL Axiata, Indonesia under the mobile marketing category
• Silver: Bango App – Serving Street Food to the Masses Bango Mindshare, Indonesia under the mobile marketing category

Commenting on their win for “Taste Joy” campaign for Unilever’s Wall’s brand in Indonesia, Kerstin Trikalitis, Chief Executive Officer and Co-Founder Out There Media said,

“We are absolutely thrilled to win this prestigious Award for Mobile Marketing Effectiveness. To win such an accolade is a real testament to the quality of the work being produced together with our partners.”

Eka Sugiarto, Media Director for Unilever Indonesia and SEAA added,

“We thank the Jury for recognizing our work.Winning in mobile is key for Unilever Indonesia. We take pride in leading the way in mobile innovation.”

Retno Wulan, Head of Mobile Advertising at XL Axiata shared,

“We are very honoured to have been recognized with this Award that also constitutes the first ever FAB Award for an Indonesian campaign. This is aligned with our transformation strategy which is to be a digitally focused company to leverage the development of Indonesia’s digital economy.”

This year’s FAB Awards saw 3,700 participating entries and client and agencies from over 60 countries participating in the awards. For more information on the awards visit http://www.fabawards.com/

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