For the very first time in Malaysia, the Young Spikes Malaysia 2019 competition offers creatives aged 30 or under a unique chance to gain recognition and make their mark on the industry.
In teams of two, the entrants race against the clock to prepare a pitch for a charity or sponsor brief and win a Gold, Silver or Bronze medal. Gold winners get a trip to Spikes Asia 2019 to compete on the Asian stage.
The video billboard was done by Visual Retale, and this is at their Urban Icon 3 site.
Marketing Magazine talked to its CEO, Sailendra Kanagasundram, and their Urban Icon sites have a cumulative total of at least 45 million eyeballs, which of course is mostly repetitive in numbers, but still very impressive nonetheless.
The company is a fairly young player in the industry, and their recent LED board at Sheraton Hotel PJ is testament to their growing ambitions.
Currently their Urban Icon series of billboards have 9,360,000 eyeballs a month for Urban Icon 1, 2,700,000 a month for Urban Icon 2 and 2,880,000 eyeballs per month for Urban Icon 3. That adds up to 14,940,000 a month.
There are four categories for Young Spikes:
Integrated (Sponsored by AirAsia) – teams will have 48 hours to come up with a fully integrated campaign in response to a brief before demonstrating how it can be launched and executed.
Digital (Sponsored by AirAsia) – teams will have 24 hours to develop an integrated social media campaign and competitors will be judged on their ability to use social media inventively.
Media (Sponsored by unifi) – teams will be challenged to use their business insights and strategic skills to develop an innovative media strategy and plan within 24 hours.
PR (Sponsored by QSR)– teams of PR professionals will craft a PR strategy that connects with the organisations’ brand values, engage with public and build relations with relevant stake holders.
The deadline for team registration is on the 5th of July 2019.
For more information, please go to https://www.marketingmagazine.com.my/ys2019/ now!
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