ArabAd: Help This Magazine Rebuild Beirut’s Ad Industry

The Pan-Arab communications magazine will donate advertising revenue from its October issue to the city’s damaged or destroyed agencies. And it’s asking you to help.

The explosion that ripped through Beirut on August 4 hit many businesses at the heart of the city, including more than 50 advertising and design agencies, which were badly damaged or utterly destroyed.

Now local trade magazine ArabAd is stepping in to help. It’s calling on regional and international agencies to buy a page in its October issue for an ad pledging their support, with revenue going into a pool for struggling local agencies.

Managing editor Ghada Azzi comments: “During these tough times, it’s important for us to come together as a community and support each other, especially those who were badly or directly hit by the blast.”

The operation is a partnership with the local Advertising Association – the Advertising Syndicate of Lebanon – which says a special fund will be allocated to local businesses severely affected by the blast, to help them with their reconstruction and working capital needs.

The ads can be corporate, but preferably with a message of hope, optimism and support for the advertising sector in Lebanon, or for the Lebanese people in general. The deadline is October 7.

Even before the explosion, the ad industry had been affected by a tough economic climate and the civil protests known as the October Revolution, followed by the pandemic and lockdown.

Ghada says: “We truly believe that during incredibly tough moments, humanity can shine its brightest, showing solidarity, helping each other and using our creativity to solve urgent problems and soothe heartaches.” 


The full-day Malaysian Media Conference on October 23 showcases 20 speakers and panelists and will be held at the Sime Darby Convention, which adheres to the highest COVID-19 protocol standards. REGISTER HERE:

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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