The Pan-Arab communications magazine will donate advertising revenue from its October issue to the city’s damaged or destroyed agencies. And it’s asking you to help.
The explosion that ripped through Beirut on August 4 hit many businesses at the heart of the city, including more than 50 advertising and design agencies, which were badly damaged or utterly destroyed.
Now local trade magazine ArabAd is stepping in to help. It’s calling on regional and international agencies to buy a page in its October issue for an ad pledging their support, with revenue going into a pool for struggling local agencies.
Managing editor Ghada Azzi comments: “During these tough times, it’s important for us to come together as a community and support each other, especially those who were badly or directly hit by the blast.”
The operation is a partnership with the local Advertising Association – the Advertising Syndicate of Lebanon – which says a special fund will be allocated to local businesses severely affected by the blast, to help them with their reconstruction and working capital needs.
The ads can be corporate, but preferably with a message of hope, optimism and support for the advertising sector in Lebanon, or for the Lebanese people in general. The deadline is October 7.
Even before the explosion, the ad industry had been affected by a tough economic climate and the civil protests known as the October Revolution, followed by the pandemic and lockdown.
Ghada says: “We truly believe that during incredibly tough moments, humanity can shine its brightest, showing solidarity, helping each other and using our creativity to solve urgent problems and soothe heartaches.”
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