INTI video captures the One-ness of humanity

Capturing the essence of community oneness, INTI International University & Colleges’ produced a video which aims to do more than serve as an update to students, parents, staff and visitors on the required SOPs when returning to campus.

INTI’s CEO Tan Lin Nah highlights the incredible efforts Malaysia has taken to combat COVID-19

“If we look at the fundamental need for wearing a mask today, it really comes down to safeguarding others from potential harm, and believing they are doing the same for us. What we are seeing is the direct role we play in the lives of one another, and our willingness to put aside differences to protect humanity as a whole,” explained Timothy Johnson, INTI’s SVP for Marketing. Products & Partnerships.

Fumigation services are carried out at main assembly areas throughout INTI’s campuses

“SOPs are necessary and they evolve with circumstances. Whether its contact tracing and temperature controls, guidelines for physical distancing in common areas, the use of masks and the increased availability of hand sanitisers, and updated schedules and classroom layouts to ensure a comfortable and safe learning experience, these are now as important as ensuring the completion of syllabus.”

Temperature monitoring is carried out at all entry points to INTI’s campuses

With personal messages from INTI’s CEO, Tan Lin Nah, emphasising the importance of togetherness in moving forward, the video captures the Malaysian spirit of ‘Kita Jaga Kita’ and demonstrates how it is being implemented in practical terms throughout INTI’s campuses.

All individuals are required to identify and register themselves when entering the campus to ensure better contact tracing
Students use INTI’s facilities with ease while following the SOPs

Storyboarded and developed by Golden Legend Filming Sdn Bhd, a local Malaysian production team, and featuring some of INTI’s own staff to ease physical distancing and videography guidelines at this time, the video, released on 28 August 2020, has since garnered 125,000 views on INTI’s official Facebook page and 30,000 views of its YouTube channel.

Cleaning services are scheduled throughout the day at all INTI’s common areas
A montage of INTI staff serving at various capacities to keep campuses compliant to the new normal

Facebook: https://www.facebook.com/INTI.edu/posts/3252628074786358

YouTube: https://youtu.be/nkAVBW7_xKc


The 14th Malaysian Media Conference (MMC) is happening on 25 September at the Sime Darby Convention Center and is proud to announce its list of speakers compromising the most influential leaders in Malaysia’s media landscape. Have you registered to join MMC 2020?


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene