APPIESODES OF EXCELLENCE: Best in Healthcare, #MovemberGoals

Best in Healthcare

  • CAMPAIGN: #MovemberGoals: Tackling Men’s Health and Winning
  • BRAND: Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre
  • AGENCY: Naga DDB Tribal
  • ADVERTISER / CLIENT: IHH Healthcare

The campaign aimed to bridge the gap in men’s health literacy and screenings. We launched the #MovemberGoals campaign, using football—a passion among Malaysian men—as our medium. Our campaign unfolded in three phases: normalizing conversations about men’s health, creating engaging and informative content, and partnering with Persatuan Sukan Rekreasi Malaysia. Male health screening appointments rose by 36%, demonstrating a significant behavioural shift.

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: 


MARKETING Magazine is not responsible for the content of external sites.

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

BOOK SEATS NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene