The campaign aimed to bridge the gap in men’s health literacy and screenings. We launched the #MovemberGoals campaign, using football—a passion among Malaysian men—as our medium. Our campaign unfolded in three phases: normalizing conversations about men’s health, creating engaging and informative content, and partnering with Persatuan Sukan Rekreasi Malaysia. Male health screening appointments rose by 36%, demonstrating a significant behavioural shift.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
