APPIESODES OF EXCELLENCE: Best in B2B, Mirinda x The Experts

Best in B2B

• CAMPAIGN: Mirinda x The Experts: A sparkling blend of tradition, star power, Mirinda magic and fizztastic innovation.
• BRAND: Mirinda
• AGENCY: Ampersand Advisory
• ADVERTISER / CLIENT: Etika Sdn Bhd

Mirinda, was at No. 2 position, trailing behind F&N until Fanta launched in 2015 and disrupted the status quo by playing the pricing game. Mirinda’s business took a staggering decline due to pricing pressure and a fading brand glow. Mirinda brewed up a 360-degree localization approach with a dash of star power this Raya. Partnering with top Malay celebrities and leveraging Astro Shaw’s movie “The Experts,” Mirinda encouraged meaningful Raya moments and inspired purchases.

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: 

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

BOOK SEATS NOW