Mirinda, was at No. 2 position, trailing behind F&N until Fanta launched in 2015 and disrupted the status quo by playing the pricing game. Mirinda’s business took a staggering decline due to pricing pressure and a fading brand glow. Mirinda brewed up a 360-degree localization approach with a dash of star power this Raya. Partnering with top Malay celebrities and leveraging Astro Shaw’s movie “The Experts,” Mirinda encouraged meaningful Raya moments and inspired purchases.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
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