Mirinda, was at No. 2 position, trailing behind F&N until Fanta launched in 2015 and disrupted the status quo by playing the pricing game. Mirinda’s business took a staggering decline due to pricing pressure and a fading brand glow. Mirinda brewed up a 360-degree localization approach with a dash of star power this Raya. Partnering with top Malay celebrities and leveraging Astro Shaw’s movie “The Experts,” Mirinda encouraged meaningful Raya moments and inspired purchases.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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