Mirinda, was at No. 2 position, trailing behind F&N until Fanta launched in 2015 and disrupted the status quo by playing the pricing game. Mirinda’s business took a staggering decline due to pricing pressure and a fading brand glow. Mirinda brewed up a 360-degree localization approach with a dash of star power this Raya. Partnering with top Malay celebrities and leveraging Astro Shaw’s movie “The Experts,” Mirinda encouraged meaningful Raya moments and inspired purchases.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
