Malaysia’s decision to deploy 5G under a Single Wholesale Network (SWN) poses a unique challenge: how to differentiate when everyone shares the same network? Our solution was to align closely with the government’s MyDIGITAL Blueprint, positioning ourselves not just as a 5G provider but as the main sponsor and partner, of Malaysia’s digital odyssey, through the creation of CelcomDigi’s MY5G Initiative. The MY5G event series drew strong industry interest with blue chip contracts and generating a 36x return in PR value.
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