Media Prima Audio launched AiNA, Malaysia’s first AI-driven radio DJ, to address the shift from traditional media to digital platforms. AiNA uses advanced AI and machine learning to curate personalized playlists and interact with listeners in real-time, creating a unique and engaging audio experience. Strategic marketing efforts, social media campaigns, and brand partnerships effectively generated significant awareness and excitement. Post-launch surveys indicated high listener satisfaction and increased brand loyalty. AiNA’s introduction resulted in substantial digital engagement, with notable increases in website visits, app downloads, and social media interactions.
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