ADVERTISER / CLIENT: Gerbang Alaf Restaurants Sdn Bhd
The challenge was to convince Malaysians that McCafe could serve Kopi Susu, a drink deeply rooted in local tradition. We orchestrated a cultural renaissance with “Vibe Kopi Susu”. From earworms on Spotify and YouTube, to the aroma of freshly brewed kopi susu wafting from our touring McCafe Truck. The #McCafeBelanjaKopi experience was extraordinary: an 86% increase in sales, a staggering 597% surge in app purchases and over 1 million unique Spotify reaches.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
