APPIES 2024 launched with 20 categories this year

The highly acclaimed APPIES  – the annual festival showcasing the best campaigns in marketing is back.

The APPIES Malaysia will a host a two-day Marketing Festival on July 11 & 12, 2024.

“What sets The APPIES  apart is that each campaign is presented Live by the brand marketer and campaign creator before a panel of judges and an industry audience. Only great marketing success stories get to win APPIES Gold, Silver or Bronze,” says Prof Harmandar Singh, Organising Chairman of APPIES and Regional Publisher of MARKETING magazine.

Known as the “TED of Marketing”, campaigns are presented in an interactive format comprising of a four-minute creative reel summarising the overall marketing campaign, which is followed by a five-minute oral presentation highlighting significant aspects of the campaign. The presenter then fields questions about the campaign from judges and the audience.

“Over the years, The APPIES  has attracted the attention of top marketers, agencies and partners.  It showcases the best campaigns, presenting an unparalleled opportunity to learn, network and celebrate with some of the brightest minds in marketing today,” adds Harmandar Singh, better known as Ham

This year we have revamped the existing categories and also added a few.

Entrant campaigns must have run between June 2023 and May 2024 in any of these 20 categories.

1. Best in FMCG – F&B
2. Best in Fast Dining
3. Best in Non-Food FMCG
4. Best in Festive
5. Best in B2B
6. Best in Financial Services
7. Best in Travel & Hospitality
8. Best in Education & Training
9. Best in Automotive & Transport
10. Best in Healthcare
11. Best in Govt/NGO
12. Best in Sustainability
13. Best in Digital
14. Best in Social
15. Best in Tech 
16. Best in Customer Experience
17. Best in E-Commerce
18. Best in AI
19. Best in OOH/DOOH
20. Best in Innovation 

Entries will be judged by a panel of over 20 assessors, an A-list of the Who’s Who in the marketing industry.

More information can be found at https://appies.com.my

Closing Date for entry submissions: 30 June, 2024.