APPIES 2018 Winning Campaign: Nippon Paint Child Wellness

Nippon Paint discovered that 88% of mothers are unaware that the wall is a medium that is capable of transmitting viruses and bacteria to young ones. Plus mothers are regularly bombarded with marketing communications from hundreds of brands.
Nippon Paint launched the Child Wellness Range, Malaysia’s first paint range formulated to promote indoor safety and wellness for all children. The biggest challenge was to bring relevance of the Child Wellness Range into the lives of mothers.
Campaign roll-out

Nippon Paint wanted to educate moms on the 3 important aspects of their child’s development, clean air, safe touch and creativity. The brand used TV3, Malaysia’s largest news program and gave it a creative twist, by using kids to hijack TV3’s Buletin Utama!
The Child Wellness Range launch was also amplified on social media and used a multi-prong approach to disseminate the facts. Nippon Paint also held live Facebook Q&A sessions with doctors where concerned parents could have their question answered on the spot. Customised booklets were also distributed all over hospitals and clinics in Malaysia.
The Child Wellness Range campaign proved successful with over 4.7 million views on Facebook, over 2.7 million views on YouTube and 2 million programmatic views. 70% of the target audience was reached with the intent to purchase increased by 3.9 times. The campaign also achieved 137% of sales forecasted!

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Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
and MORE!
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018 contact Amira today at [email protected] or Book your spot early to avoid disappointment!

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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