Listen to this articleWWF infiltrates Snapchat to spark heat in the Arctic
WWF France hijacked Generation Z’s favourite social network, Snapchat to raise awareness among 15 to 25-year-olds on the impacts of global warming In conjunction with International Biological Diversity Day (22 May).
Themed operation “Arctic Hotspot”, WWF France worked alongside agency Fred and Farid to reach Generation Z via the ‘Map Snapchat’ feature. The ‘Map Snapchat’ was used is basically a data visualization feature that allows 19 million users to follow in real time and around the world the “heat zones”, that is, the strong events and trends relayed by other users.
For 24 hours, WWF France took over this feature by generating a series of snaps to create an anomalous heat zone in the Arctic.
When Snapchat users would click on this area, they were surprised to discover brief videos alerting them of the imminent danger of climate change on nature and showing them what solution can be taken.
The goal was to inform the younger generation about the current problems but also and above all to show them that solutions exist; a particularly important message as it is the generation most likely to suffer the consequences of pollution.
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
and MORE!
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018 contact Amira today at [email protected] or Book your spot early to avoid disappointment!
MARKETING Magazine is not responsible for the content of external sites.
