Dan Iskandar appointed as Be Strategic Malaysia’s Creative Strategist

Be Strategic Malaysia names Dan Iskandar Creative Strategist 

Dan will assume oversight of the entire creative content and influence programmes for clients, integrating both online and offline channels.

Dan started his career as a copywriter at Grey and was most recently the National Marketing Manager for a Food and Beverage multinational.

Over the course of the past 10 years, Dan has worked with and led creative and strategic teams across traditional and digital platforms with notable brands such as Nestlé, Guinness Anchor Berhad, Nandos, Naza KIA and U Mobile among others.
“Companies today have realised the importance of content-led communications and marketing programmes,” said Dan.

“In today’s rapidly evolving landscape of technological developments, it is important for brands to team-up with the right strategic partner to help them navigate this fluid environment.

In doing so, the right partner can provide the most effective content via the most suitable platforms in order to achieve measurable business outcomes,” added Dan.

“I am excited to welcome Dan to our management team. With his proven leadership and creative capabilities, we look forward to providing our clients with research-led insights to present a fresh creative approach, strategic and most importantly, business-effective campaigns,” said Ashvin Anamalai, Be Strategic Chief Strategist.

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Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
and MORE!
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Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018 contact Amira today at [email protected] or Book your spot early to avoid disappointment!

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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….

The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry. 

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