Anne Ridwan Joins R3 in Indonesia as Country Director

Indonesian adland veteran Anne Ridwan has joined independent global marketing consultancy R3 as Country Director for Indonesia. In this role, Anne will work closely with R3 co-founders Shufen Goh and Greg Paull to grow the consultancy’s presence in Indonesia and develop R3’s existing relationships with global brands and local clients such as Telkomsel.

“I had the pleasure of knowing Shufen and R3 back in my days leading agencies (and) looking at Indonesia’s market dynamics right now, I believe there is room for R3 to deliver positive impact (as) the pandemic has expedited digitalisation and brands are demanding more real measurement and ROI,” Anne said. “Brands are reformulating their success metrics and this is where R3 adds value. R3’s tools, benchmark studies, and expert consultants worldwide can help the journey of such transformation for brands in Indonesia. Hence, there is no better time to join R3 and be part of the engine that helps brands and agencies evolve to their new propositions.”

Anne is well-known in Indonesia’s advertising industry community. She has served in CEO, management and advisory roles at Ogilvy Group, Publicis Groupe, Leo Burnett, DDB, FAB, and previously J. Walter Thompson. Anne was a valuable contributor to the industry as Co-chairwoman and Head of Judging Coordinator in Citra Pariwara, Indonesia’s prestigious festival of creativity, for 7 years. Prior to R3, she worked for Gojek, leading on commercial and agency partnership. She holds a business degree from Harvard University and Emerson College. Anne is also CEO of the genetic interpretation company InofitBio.

“A connected population and increasing mobility mean that digital transformation is top-of-mind for many brands, and ensuring best practice is built from a place of local knowledge is imperative for R3,” Shufen said. “Anne’s industry experience and reputation in Indonesia’s marketing community is incomparable, and we’re incredibly fortunate to have her leading our consultancy in Indonesia.”

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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